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The Tragic Death of Valeria Marquez: A Shocking Crime on TikTok Live

The social media world was rocked when Mexican influencer Valeria Marquez was shot dead in a TikTok live stream while working at her beauty salon in Zapopan, Jalisco. The 23-year-old, who created content on beauty and lifestyle, had about 200,000 followers on Instagram and TikTok. Her brutal and untimely death has caused outrage around the world and stoked fears of violence against women in Mexico.

Valeria Marquez

The Incident Unfolds Live

During the day of the attack, Marquez was live streaming at her salon, Blossom the Beauty Lounge. She was holding a stuffed animal while talking to someone off-camera. Just before the shooting started, she nervously exclaimed, "They're coming," before silencing the audio on the livestream. Seconds after, a man stormed into the salon and shot her several times, one of them being once in the chest and twice in the head. The livestream ended unexpectedly when someone else took hold of her phone.

Death of Valeria Marquez

Possible Motives and Investigation

The authorities are examining the crime as a potential femicide, which is gender-based murder that disproportionately targets women in Mexico. The motive is not certain, but speculation has been generated about the role of organized crime. Ricardo Ruiz Velazco, the leader of the Jalisco Nueva Generacion Cartel (CJNG), has reportedly been accused of involvement, but officials have not yet established any direct cartel connection.


Mexico's Femicide Crisis

Marquez's tragic fatality puts the spotlight on Mexico's shocking femicide rate, where 10 women or girls are killed every day. Mexico is one of the top countries in Latin America for gender violence, with Jalisco logging 906 homicides since October 2024. Many crimes go unsolved despite heightened awareness, and victims' families are denied justice.

Mexico's Femicide Crisis

Public Reaction and Calls for Justice

After her passing away, the social media handles of Marquez were filled with condolences and shock. Activists and fans called for quick action from the government to arrest her murderers. Mexican President Claudia Sheinbaum has promised the people that there is an ongoing investigation to find out who were responsible.


A Grim Reminder

Valeria Marquez’s murder is a stark reminder of the dangers women face, even in seemingly safe spaces. Her death has reignited conversations about security, gender-based violence, and the role of social media in exposing such crimes. As investigations continue, the world watches, hoping for justice in a case that has left many shaken.


Her legacy as a content creator and beauty influencer will remain, but her premature demise is a painful reminder of the pressing need to end violence against women.

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